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Web Designer & Front-End Developer

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Furniture upcycler, product designer, cat owner, DIYer and wanderluster. I care deeply about users and creating a delightful user experience.

I'm a product designer (UI/UX designer) who dabbles in front-end web developement. I specialize in creating cohesive and unified eye-catching products. I have experience as a designer, developer and project manager in the media, publishing, advertising, IT & HR Research and fitness industries.

My passion lies in creating highly intuitive and eye-catching websites and applications. My favourite methodology is modular design. I create highly detailed and reusable assets for consistent and unified applications. I love crafting beautiful front-end code. I believe that really scaleable css (scss is my weapon of choice) is the foundation for a strong brand identity. The front-end and the design cannot exist independently. I create modular and reusable asset libraries from the front-end. I'm a sucker for efficiency and have spent hours researching how to create the perfect design system. In May 2016, I was invited to speak at ExplodeConf about creating reusable design systems and pattern libraries.


Web Design

I create intuitive website and application designs that focus on best user experience practices. I aim to delight my end users with highly usable applications.


OOCSS, HTML5, Sass, Javascript, jQuery; a few of the tools in my arsenal. To boot, I have a high-level understanding of back-end languages including: RoR, PHP, & Node.

Print Design

Advertising campaigns, data driven reports, banner stands, infographics. I name my layers, I understand crop marks. What more do you want?


Logos, business cards, bagstuffers, storefront designs and a social media presence design are just a few of the areas I've worked in.


Emily is a strong role model for the whole IT team to look up to. She has taken it upon herself to begin training in a Ruby Bootcamp course. By doing this, she is ensuring she can continue to “Deliver Extraordinary Value” to the company and our customers. Through this training she is putting the “dev” in “devsigner”, which will make it easier to design solutions and bring them to life.

She has recently displayed our core value of “Get Things Done” by working late many nights brainstorming, researching and mocking up a really impressive UI for an important project. She makes herself available to give detailed and helpful peer reviews on GitHub and is always looking to improve our project workflow.

Even after working late nights on projects and working through the Ruby course, she somehow found more time to donate to the Fundraisers. She volunteered to be the lead organizer for the Children’s Christmas party and did a great job pulling everything together; the event was a huge success. For all of these reasons, Emily was named Info-Tech’s “IT Person of the Month” for September 2014. I'll also note she was given the title February 2014 and December 2014, she's a hard worker and wonderful person to work with!

Kathleen MacAinsh

Emily’s in-depth knowledge of front-end development and best practices makes her an incredibly valuable member of our team at Info-Tech. When asked to complete tasks, she always dedicates whatever time necessary to complete design and front-end projects to a high degree. She is up to date with industry code standards and always writes beautiful, clean code. Aside from her dedication to her work, Emily also a great mentor for her peers, as she is always willing and eager to share her knowledge with others and help bring new people up to speed with company standards.

Kristiana Vellucci



Product designer - RaceRoster

Feb 2016 to present

What I do: UX design, UI design, data-visualization, HTML, Sass, jQuery, Gulp, Git, Javascript, Sketch, BEM, front-end architecture, Bootstrap, Adobe Suite, Sketch and Invision are the technologies and methodologies I work in everyday. What I love: Web and application design and front-end development is my wheelhouse at RaceRoster. I get to flex my user-experience design skills and help improve the usability of the application everyday. I get to get my hands dirty in the architecture of the front-end to help make sure that the application can scale with it's rapid growth. I get to use modern web technologies like Sass, BEM, and gulp to have an efficient workflow. Additionally, I help manage the product, and run scrum/sprint planning.

Interactive Dev-Signer - Info-Tech Research Group

Jan 2014 to Feb 2016

What I did: Maintaining brand standards, front-end development, interface design, user-experience design, color theory, advertisements, data visualization, report design, print design, digital design, html, Sass, javascript, Ruby on Rails, PrinceXML, Adobe Suite to name a few. What I loved: While I am fortunate enough to cover a breadth of areas at Info-Tech, Application and web-design are my favourite aspects. I love designing a usable, consistent and scaleable interface that is easy to use. I learned how to create a really efficient front-end architecture and crafted a really strong and reusable pattern library for both design and development.

Graphic Designer - MacTop

May 2013 to December 2013

What I did: Experience as a UI/UX designer and developer. I helped create unique user interfaces that ensured a positive experience. Practiced responsive down to mobile development. I gained experience in front and back end development. Languages I used included HTML5, CSS3, Javascript, jQuery and ColdFusion. Additionally, database creation and content management occurred on a regular basis as one of my responsibilities. Moreover, I was involved in designing various print elements for a fortune 500 company. Programs used include Photoshop, inDesign, Illustrator, Balsamiq Mockups. Typography, colour theory and texture study were regular parts of my job and skills I developed over my tenure.


The University of Western Ontario


Bachelor of Arts in Media, theory and production. I learned the cultural theory around various media which allows me to be critical about the effect my design has on society.

Fanshawe College


Diploma in Multimedia, Design and Production. This was the practical application of the theories I learned at Western. I was fortunate to have a well-rounded education that included both critical theory and hands on education. In this program I was taught colour theory, web design, User Experience theories, best practices in User Interface Design, typography, HTML, CSS, back-end programing languages, javascript and print design.


I pride myself on having a variety of skills. Below, I outline my specialties.

UI design
UX Design
Front-end development
RoR, PHP, Node
Print Design
Adobe Suite/Sketch
Protyping tools (invision)


  • All
  • Print
  • Web
  • Branding
  • On the move organics website
    On the Move Organics Website
  • On the move organics logo
    On the Move Organics
  • Goddess getaways
    Goddess getaways
  • Marigolds & onions
    Marigolds & onions
  • Daily UI
    Daily UI
  • IT Spend Cover
    IT Spend Report
  • Explore TO
    Explore Toronto Branding
  • Software Reviews
    Coming Soon! Software Reviews
  • Magazine Cover
    Info-Tech The Magazine
  • Infographics
  • diagnostic handout
    Info-Tech Diagnostic Handout
  • White Pear Studuis
    White Pear Studios Website
  • White Pear Studios
    White Pear Studios Branding
  • Teelah
    Teelah Branding


Interested in working with me? I don't blame you. Here are my digits so we can make magic.

I'm free for emails, texts and phone calls pretty much all the time. If I miss your call, I'll get back to you A.S.A.P. I look forward to hearing from you.